London Gin - Press Release
Press Release 7 March 2008
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LONDON GIN RECOGNIZED AFTER 300 YEARS.
London Gin, the quintessential British drink, has at last been recognized as a special quality beverage by the European Union. The revised EU Spirit Drink definitions, which became law recently, list the definition of London Distilled Gin for the first time. London Gin is the premium gin product and the definition will help maintain its high standards of production and protect the drink from counterfeit products.
For over 300 years, individual producers have guarded the secrets of their recipes. Most London Gins have a unique recipe, and producers do not publish the balance of each botanical used to give their gin a special flavour. Maintaining a consistent quality is an art that was perfected hundreds of years ago and one that only a few practitioners are able to practise today.
Edwin Atkinson, the Director General of the Gin and Vodka Association, stated, "We aim to spread the definition around the world so that London Gin is recognized for the very special, high quality spirit drink that it is."
Note to Editors. The Gin and Vodka Association represents producers, brand owners and importers and speaks for the largest sector in the UK spirits market. Our products now account for nearly 50% of the market.
For further information contact Edwin Atkinson, Graham Bateman at
THE GIN AND VODKA ASSOCIATION OF GREAT BRITAIN
Cross Keys House, Queen Street, Salisbury, Wiltshire SP1 1EY
Telephone: 01722 415892 Fax: 01722 415840 Mobile: 07867 513409