The GVA represents the industry in many areas. For example:
Excise Duty
To achieve a fairer system within the UK and throughout the EU.
Quality
To ensure that consumers are protected and that products are correctly produced and described.
Trade
To improve market access for UK gin and vodka by challenging tariff and non-tariff barriers to trade and by promoting export business.
Environment
To achieve a balance between environmental and other considerations, allowing sustainable development.
Social Aspects
To help educate the public about the responsible enjoyment of alcohol.
Training and Development
To take part in the development of National Vocational Qualifications (NVQs).